Who Owns Skool? (Skool Alex Hormozi Ownership Explained)
If you’ve been seeing creators talk about Skool, or you’re wondering who really owns this platform, here’s a clear answer.
Skool was founded by Sam Ovens. He’s the face behind it, the one who built it, and still runs it as CEO. The tech co-founder is Daniel Kang, but Sam’s the one most people recognize.
In 2024, Alex Hormozi, entrepreneur, investor, and founder of Acquisition.com, came in as a major investor. He called it “the biggest investment of my life.”
We don’t know the exact ownership split, but it’s widely assumed to be around 50/50 between Sam and Alex now.
Why Alex Hormozi’s Role Matters
Alex doesn’t just throw money at companies. He brings systems. And results.
Here’s what happened after he invested:
- Skool’s user base went from 3–5 million → to over 15 million users in less than a year.
- Creators started making a serious income by launching communities.
- The platform introduced Skool Games, Leaderboards, and more creator-friendly tools.
Alex also made headlines for doing $100M+ in live sales over just 3 days at his “$100M Offers” event. So when someone like that bets on a platform, it’s not random. Skool is now part of his long-term strategy.
If you’re not familiar, Skool is a simple all-in-one platform that combines:
- A community feed (like a forum)
- A course/classroom section
- A calendar for calls/events
You can create a free or paid group and start teaching what you know. It’s fast, clean, and doesn’t require tech skills.
👉 Read full post: What Is Skool? Skool Pricing Explained »
Examples of Real Skool Communities (Making Real Money)
Not sure if it’s legit?
Here are just a few Skool communities that are thriving:
- 🎨 Creators selling digital templates and Notion systems
- ⚙️ Agencies teaching AI automations
- 🎾 Niche coaches (like pickleball, drawing, or crypto)
- 🧠 Solo experts monetizing knowledge without ads
Some of these groups charge $29 to $199/month, and many have over 1,000+ members.
You don’t need a big audience. Just a clear promise and something people want to learn.
Why This Matters (and What To Do Next)
If you care about building something long-term, this matters:
- Skool is owned by people who know how to build systems
- It’s growing fast—but still early enough to benefit
- It rewards creators who deliver value (not hype)
Skool offers a $9 trial so you can test the platform yourself.
So Who Owns Skool and Why It Matters
Sam Ovens built Skool. Alex Hormozi scaled it.
Together, they’ve created a platform that helps regular people earn from their knowledge without the mess of 5 different tools.
If you’re asking “Who owns Skool?”, the better question might be:
“Should I start building my own Skool community before it gets saturated?”
Because the best time was a year ago. The second best time is today.
